Everett & Jones
Barbeque History
Everett & Jones
Barbeque was started by Dorothy Everett with her eight daughters, one
son and one son-in-law (Jones) in Oakland,
California in 1973.
Dorothy
and her husband Cleveland were born and came of age in rural Alabama,
in a small town named Westpoint. With three children and another on the
way,
the
family decided to seek new opportunity in California. In 1952, Cleveland
Everett departed Alabama first to find work and a place for the family
to live and
Dorothy followed later with the children. Eight years later Dorothy and
Cleveland separated leaving Dorothy to care for the children.
She worked hard to support her children as a domestic and held a part time job tending a smoke pit for what was to become Flint's Barbeque.
Deciding to strike out on her own, she borrowed seven hundred dollars from her good friend Cora, "the Angel". With a week's line of credit from her suppliers she opened her own barbeque restaurant heavily dependent upon the Lord.
An old building on the corner of 92nd Avenue in Oakland, California, in need of much work was rented. The whole family pitched in to get it going.
Annie Everett-Jones was the only daughter married at the time, so the family named the new restaurant Everett & Jones Barbeque. The business began as a family enterprise and continues that way today.
With little money for advertising, the family
depended on word of mouth to bring in customers. Family members fanned
out in the neighborhood
passing out fliers and giving free samples to local bars and business
establishments.
Slowly the business grew. the long hours and low pay (sometimes
no pay)
began to pay off. In 1974 the family opened their second restaurant on
the corner of University and San Pablo Avenues in Berkeley, California.
A third was opened in 1975.
While celebrating the third anniversary of their first restaurant, tragedy struck. The unattended wood burning pit caught on fire and burned the restaurant beyond repair. Standing in front of the burning building, still in their party dresses, family members hugged each other and cried. A year later in 1977 the family opened a new restaurant one block away from the original location.
The business has continued to grow to include six locations in Hayward, Oakland and Berkeley in the San Francisco Bay Area.
From the
beginning, the family
business has received the kind of critical acclaim that
a press agent would
kill for. A 1979 cover story on barbeque in New West magazine,
called Everett & Jones
the barbeque against which all others anywhere must be judged.
Of the sauce, author Charlie Haas wrote,
" . . . defies
the odds against such things with a successful mixture
of heady fruit-sweetness and peppery clout"
Greg
Johnson and Vince Staten, in their valuable 1988 guide
to the nation's best barbeque joints and sauces, titled Real Barbecue,
declare
that Everett and
Jones sauce is the best in medium and hot varieties. they
write, "The
sauce is very sweet, almost fruity and very smoky, with
a persistent perspiration factor that builds with each bite.
The
business continues to grow. The strategy for growth combines professionalizing
its business operations while
moving into
retail food product distribution
and expanding the geographical location of its restaurant
units. "Today,
many of Dorothy's children are at the helm of the business,
and a number of her grandchildren are moving into positions
of leadership
to see the
business into the future.
Dorothy Everett's vision and hard work have given her
the means to provide for her family. She says, "I
thought that I would never earn more than $3.00 an
hour. With nine children, I always
believed
that God would
make
a way for us. I had a dream. I wanted to build something
that my children could
fall back on. He answered my prayers."
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